Peanut Better was invented by my former work neighbor, Dustin Dodd. His irresistible mixture of peanut butter and trail mix stole the show at The Variable’s first Good Idea Fair, and we knew we needed to make a few ads.

Since Peanut Better is jam-packed with flavors and textures, we made ads that were equally jam-packed. Talk about a wall-to-wall :30, PHEW.

Art direction/animation: Dustin Dodd —— Illustrations: Dan Draper