B2B doesn’t have 2B boring. Kayo GPS needed to differentiate themselves from competitors, so we narrowed their focus and conducted interviews with small fleet owners to dig deeper.
Time after time, we heard wild stories of bad apples who drained their businesses of time and resources. Enter Darryl Dewbad: a fleet owner’s worst nightmare…until he meets his match in Kayo GPS.
Art Direction: Dan Draper and Kristen Sova