Blue Delta makes one-of-a-kind jeans, one at a time. This means each pair is as unique as the person wearing them. The One Size Fits One campaign celebrates the individual, their signature Blue Deltas, and the special overlap between the two.

This work introduced the Mississippi company to a national audience — crushing benchmarks and pouring jet fuel on D2C sales. Oh, and I got to shoot my favorite modern rocker, Marcus King.

Art Direction: Dan Draper & Kristen Sova